Digital transformation is a process of reengineering the internal and external processes of an enterprise driven by information technology. The digital transformation of airlines involves management, operation, finance, marketing, service and other aspects, which is a huge and complex system engineering. Only by elevating the digital transformation to the strategic level, carrying out overall design and layout, then the airlines can truly improve their business and management capabilities. At the present, the airline has fully understand the importance of digital transformation, in the face of consumers such as booking, transportation and consumption, they carry out a large amount of information application, but on the production side, information application such as staff scheduling, transit cohesion, and the airport ground coordination is still in its infancy, and it seriously affects the demand for the future development of airlines. Under the guidance of one city and three provinces in the Yangtze river delta, China Airline Digital Transformation Conference 2020 will be held as the theme of “Efficiency and Benefits”. We are inviting the company executives, government officials, industry experts and other industry professionals from airlines, they will discuss the connotation of digital transformation, the entry point of digital transformation and the key and difficult points of digital transformation. Guide the future China airline digital transformation, promote the comprehensive quality of airlines, and contribute to the healthy development of Chinese civil aviation.

With more details, please contact 
Michael Gao at michaelg@opplandcorp.com or Judith Li at jli@pincaux.cn

数字化转型，是在信息技术驱动下对企业内外部流程进行再造的过程。航空公司的数字化转型，涉及到管理、运行、财务、营销、服务等全方位，是一个庞大复杂的系统工程。航空公司只有把数字化转型提升到公司战略层面，进行全盘设计和布局，才能真正实现业务和管理能力的提升。目前，航空公司已充分认识数字化转型的重要性，在面对消费端如订票、交通、消费等开展了大量的信息化应用，但是在生产端如人员排班、转机衔接、机场地面协同等信息化应用还处于起步阶段，严重影响航空公司未来发展的需求。在长三角一市三省业务主管单位指导下，由长三角首席信息官联盟主办的2020年中国航空数字化转型高峰论坛以“效率、效益”为主题，力邀政府官员、航司高管、行业专家等业界专业人士就目前航空公司数字化转型内涵、数字化转型切入点、数字化转型重点难点等热点问题，结合最新信息技术及业务流程优化、再造等进行面对面深入沟通与交流，引导未来我国航空公司数字化转型，力推航空公司综合品质提升，为中国民航的健康发展做出贡献。

会议更多细节请联系
高先生，邮件： michaelg@opplandcorp.com
李女士，邮件： jli@pincaux.cn